VIP Program
How do I become a member?
After completing registration on the official website, you will become a Baby Blue member.
What membership tiers are available?
| Benefits | Baby Blue | Denim Blue | Royal Blue |
|---|---|---|---|
| Welcome / Upgrade Gift | $150 coupon x1 | $500 coupon x1 | $500 coupon x2 |
| Occasional member offers | ✓ | ✓ | ✓ |
| Birthday Gift | - | 10% off one order | 15% off one order |
| VIP DAY Priority Entry | - | - | Priority entry to in-person events |
| Early Access to New Arrivals | - | - | ✓ |
| Annual Brand Gift Selection | - | - | ✓ |
Bind LINE and receive a $100 coupon
Upgrade to ↑
Denim Blue
How to upgrade
Spend $10,000 in a single order
or spend $30,000 annually
Renewal threshold: annual spend of $20,000
Upgrade to ↑
Royal Blue
How to upgrade
Spend $20,000 in a single order
or spend $50,000 annually
Renewal threshold: annual spend of $40,000
How is the membership validity period calculated?
Accumulated spending will be recorded after the order's 7-day appreciation period has ended. If an order is returned or exchanged, the accumulated spending amount will be updated within approximately 3 days after the return or exchange is completed.
The membership validity period is one year from the upgrade date. If you upgrade again during that period, the validity period will be extended for another year.
When the validity period ends, the system will recalculate and adjust your new membership tier based on your accumulated spending during that tier's validity period.
What benefits do members receive?
Welcome Gift
Register to receive a $150 coupon (not applicable to selected items). It can be used on a single order over $1,000.
Valid for 1 month. Limited to 1 coupon per order and non-transferable.
Upgrade / Renewal Coupons
Automatically added to your account the next day and valid for 1 year. Can be used on a single order over $2,000.
Not applicable to selected items.
Upgrade rule: the system sends the highest benefit for the tier. For example, Baby Blue to Royal Blue will receive two $500 coupons directly, and the Denim Blue upgrade gift will not be issued separately.
Member Birthday Coupon
Automatically added to your account on the 25th day of the month before your birthday month.
Limited to once per year, valid for 40 days, and limited to one single order.
If you upgrade or add your birthday after the 24th, the coupon will be issued in the following year.
Member Offer Usage Rules
Member offers including welcome gifts, upgrade coupons, birthday coupons, and renewal coupons cannot be combined with other discount codes of the same type. Each order may use one only.
If a return causes the order to no longer meet the discount threshold, the refund will deduct the equivalent value of the coupon.
* Please note: if you violate STUDIO DOE ordering or return policies without cause or in bad faith, we reserve the right to suspend your account, deny access to our services, and place your account on a restricted transaction list.