The moment you come home and slip out of your daywear, there's nothing better than putting on your very own loungewear. Soft, skin-friendly fabrics that feel so good you’ll never want to take them off. This time, we’re making relaxation more than just lazy—we’re adding a touch of cuteness and a subtle dash of spice. No need to dress up—just slip it on, and it’s like taking a bite of a fruit pop: sweet in all the right ways, with a playful twist you didn’t see coming.
We’ve translated three personalities into three color palettes, each gently woven into ultra-soft fabrics. Whether you're feeling cute, cheeky, or a little sultry, there’s a vibe to match your mood—ready to be wrapped around you with ease. Complete with a special packaging design, this loungewear set turns everyday comfort into a ritual of sweetness. Each of the three prints and signature colors has its own energy—and this time, we’re offering two styling options for each vibe:
Sweet & Spicy Loungewear with a Twist
If you want to keep your style game up even at home, go for the pajama set in stretch jacquard fabric. Available in three character-inspired colorways and matched with a thoughtfully designed package, it brings a sweet-yet-sassy mood to your off-duty hours.
Printed Tee Looks That Work In & Out of the House
Prefer a more relaxed, easygoing style? Try the oversized printed tee made of cool-touch fabric. Available in three prints with film-negative-inspired graphics, it’s perfect for lounging or casual outings alike.
🍒 Cherry Girl｜Playful Heat × Quirky Charm
If your mind moves fast and your words always surprise people in the best way—you’re a Cherry Girl! You love unexpected mixes, weirdly cute moments, and that sweet-spicy contradiction. White with a pop of cherry red—just enough to turn heads.
❤️ Heart Girl｜Fresh Heat × Bright-Eyed Cutie
If people always say “You look so cute today” without you even trying—you’re a Heart Girl! The soda-blue palette paired with heart motifs makes you the kind of person everyone wants to get close to.
🍓 Strawberry Girl｜Healthy Heat × Rebellious Sweetheart
If your vibe is real, a little rebellious, and totally yours—you’re a Strawberry Girl! You don’t follow the usual rules of “cute,” but somehow, you make it work in your own effortlessly cool way. Sesame grey with strawberry accents is your go-to look for understated sweet & spicy energy.
It’s not just about a cute top or the perfect color palette—we’re bringing that sweet-and-spicy spirit to every single piece. With matching shorts and lingerie, the full look carries through from head to toe. Low-rise cuts, ultra-soft fabrics, and subtly flattering details make relaxing look chic. Even when you're staying in, it feels like dressing up just for you.
Soft Club
Launching on 8/13 (Wed.) 9PM